Public - what is it? What is a public page and how can it be useful? What is public in VK

On October 10, Pavel Durov’s social network “VKontakte” turns ten years old. Over the past years, this platform survived the departure of its creator, became part of the Mail.Ru holding and underwent significant transformation. Now “VKontakte” allows you not only to communicate with friends, but also unites strangers by interests in different public pages. These include both public pages on a very specific topic with a couple of hundred subscribers, and groups with hundreds of thousands of members and which have spawned new trends in the offline world. The Motherland festival, rapper Pharaoh, VV17CHØU7 parties and “Slaughterhouse” are just some of the phenomena that originated and actively developed on the social network. The Village spoke with the creators of MDK, “Russia without us”, “Goal: 1 billion rubles in a year” and other large publics that grew into musical associations, businesses and media, starting on VKontakte.

When did we start attracting investments? It turned out that they read me too
and investment bankers, -
by the way, one of them became our private investor

Ayaz Shabutdinov, creator of the public and holding company Like: I am 24 years old and I am the founder of the Like holding. According to RBC, at the end of 2015 we occupied 8.2% of the market in the “Coffee to go” segment in Russia. We have more than 1,200 beds in hostels in the CIS. We have attracted more than 80 million rubles of investment in our projects. They became semi-finalists in the international entrepreneurial award EQ GSEA and the School of Young Billionaires by Forbes magazine, and were nominated for the RBC Award in the Startup of the Year category. Revenue from all projects and the franchise network from January to July 2016: 507 million 428 thousand 580 rubles. The publishing house Mann, Ivanov and Ferber plans to publish my book. If it weren’t for the blog on VKontakte, nothing would most likely have happened.

In 2013, namely on January 1, inspired by the story of the founder of Dodo Pizza, Fyodor Ovchinnikov, I decided to start doing business publicly. The blog needed some kind of provocative name; “Diary of an Entrepreneur,” “Business Quote Book” and other formats did not arouse interest, so I decided to do something more daring. This is how the blog “Goal: 2 million rubles per year” appeared. The next year it was called “Goal: 30 million rubles per year” and, finally, “Goal: 1 billion rubles per year.” On the blog we publish financial reports on the work of companies. And the name changed based on our financial goals. When the blog was created, there was no such format yet, then a thousand clone blogs appeared in which guys set themselves such goals.

Such openness is both a motivator and an obligation to be responsible. In the summer of 2015, we were experiencing a big box office gap, and I can say with confidence that if it weren’t for personal responsibility to hundreds of thousands of people and the moral support of subscribers, it would have been much more difficult to get out of the dive into which we entered due to rapid growth business.

Subscribers saw how I assembled beds for the first hostel three years ago, participated in the creation of the concept, and together we chose the name of the company. Now I am sharing with them the results of a meeting with people from Silicon Valley, describing how our partners cheated us, how we are suing over a new bill banning the placement of hostels in residential buildings, how after the 2014 crisis and the fall of the ruble we closed travel agencies and I I'm still paying off the company's debts. Because of this, each person feels included.

Everyone can contribute to the development of our business. For example, we are now developing a network of barbershops, and 200 subscribers acted as a focus group. When we started attracting investments, it turned out that investment bankers also read me - by the way, one of them became our private investor. Every month we make about 400 thousand purchases, from coffee to pizza. Among the buyers, of course, there are blog subscribers.

I get feedback all the time, which is something many other entrepreneurs don't get. For example, after buying coffee, we gave a receipt with the phone number of the general director: if suddenly a person was poorly served, he could call the director of the company directly. So during the whole time there was, if I’m not mistaken, only one call. But I receive thousands of messages directly or in comments. This allows for continuous improvement. There is such a book “A Complaint as a Gift” - it’s about this. People see that we are far from perfect, but there is a colossal difference between what it was two or three years ago and what we have now. And this is also the merit of the blog’s subscribers on VKontakte - criticism on the matter allows us to become better every day.

The blog also helps fill vacancies. Once, a good HR manager and I assembled a sales department of 17 people in a week. As for product sales, the blog on VKontakte is one of the key channels. This was even written about in the “Company Secret”. Depending on the product, revenue that comes from sales through a blog on VKontakte can reach up to 30% of all sales.

I have now returned from Silicon Valley, where I went to study the experience of accelerators. We launched ours in Moscow. Most of the participants in the first stream are entrepreneurs from the blog. Among them, for example, is a company not from Russia with revenues of more than a billion rubles and a staff of 300 employees. As a result, we have the right to purchase 24.9% of the stake in the company at its current value. We are currently negotiating with the guys who own a chain of hotels in Kenya - they were valued at $4 million. It is difficult to say how much money such deals will bring in in the future. But many of them are born thanks to our publicity and blogging on VKontakte.

Maxim Stepakov, founder: I liked this whole wave of new domestic music - Motorama, Manicure, Narkotiki, Galway, Magnetic Poetry, Ifwe. In 2012, there was no community yet that could add some coherence to this whole movement. Then I decided to start creating such a community myself. To begin with, everything was done at the level of the Motherland track blog.

The public shot almost immediately. People had no idea that there was so much cool music in Russia. A few months later we started holding concerts and small festivals. Our first event is the Fatherland picnic in the Nagatinskaya floodplain. “Hostel”, “Lisichkin Bread” and others performed there. Our subscribers came there and brought blankets, homemade cookies, tea and lemonade. Then we held our first club concert at the Chocolate Factory - together with the groups Ruble Gang, Region 77, and Serdtseder.

Soon we were noticed by various journalists, publications, and art directors of clubs.
In February 2013, Shurik Gorbachev called us to a meeting and suggested running our own personalized column “Motherland Playlist” on the Afisha website (and “Map of the Motherland” later on Vozdukh). This was an incentive for further development.

In June 2013, we found sponsors (two large companies) and held the first big festival, Motherland Summer 2013, on the territory of the Flacon design plant. The lineup was powerful: On-The-Go, Motorama, SBPC, The Retuses, Tesla Boy, EIMIC, Sonic Death, Trud, Lemonday, Human Tetris and many others. The very next year we didn’t have to look for sponsors - Motherland Summer 2014 in Muzeon Park was held with the support of the city.

Motherland is my main job now. Every morning I start by listening to a couple dozen new artists. Today four people are involved in the public: me, two editors and my assistant. Every year we hold several festivals, periodically organize city holidays, such as City Day, Christmas, Russia Day, and hold concerts and parties. Of course, we continue to introduce subscribers to new groups in our public. All posts in the public were published and are published free of charge. Motherland Summer is a festival with free entry. Almost all other events are paid.

It seems to me that we have radically changed the attitude towards domestic bands, and every city now has its own wonderful musicians. When we started the public, most people had foreign performers in their audio recordings. Now every second person has “Buerak”, “Killers”, Pompeya, Summer of Haze or “Pasosh” in his audio recordings on VKontakte.

Daniel, one of the DD community members: Dead Dynasty originated not only on VKontakte, but also on other “neighborhoods” of the Internet, as well as on the streets of Moscow. The main list of participants is listed in our public page. These are Pharaoh, Mnogoznaal, JEEMBO, Techno, Acid Drop King and other musicians and producers from cities in Russia and Ukraine. Moscow Dead Dynasty is part of the larger YungRussia community (it has a separate

Good day! Friends, have you noticed that over the past few years the number of all kinds of public pages and communities on social networks has increased several times and continues to grow? Moreover, if previously all of them were created for one or another objective reasons that were not directly related to the social network, now the lion’s share of all these communities are created only in order to make a profit from subscribers. It should be noted that the income of the community owner depends on the number of the latter. Therefore, not only a competent creation plays a huge role, but also promotion groups. Since creating such a source of income requires minimum investment, I decided to tell you about how to make money from a group in contact, relying only on your own knowledge and skills.

We create from scratch

Before you start calculating how much money you can make from a contact group, I suggest you first create one. Anyone registered on this social network can do this.

You will need very little: decide on the topic of the blog, which would be interesting to a large number of people and would encourage them to subscribe to group updates. I will not talk about this in detail in this article, since I devoted a separate review to this issue. I highly recommend him for information for everyone who is seriously thinking about how to make money in contact on groups.

Having decided on the thematic focus of the public, you will need to take care of it high-quality design. Give free rein to your imagination, experiment, think about what the content of the group should be so that more and more users join it.

I would like to draw your attention to the fact that well-chosen graphic accompaniment (pictures) of the text will allow significantly increase the number of followers your public. If you can find your own flavor for the group and present it correctly, then you are guaranteed hundreds of thousands of subscribers.

Let's start to unwind

Well because creating a public page is only half of it, it's time to discuss. In order for a community to be popular and new users to join it, you need to take care of a certain number of posts on its wall. That is, every person who finds himself in the public space should see fresh and original content and want to subscribe to group updates. You can learn more about the rules and subtleties of promotion in a separate article devoted to this issue.

Promote VK pages and publics using Brobot

Popular ways to monetize your group

There are a great many options that allow you to make money on VKontakte groups. I suggest you overview of the largest and most popular, which bring the highest income.

Earnings from advertising

Considering that not so long ago the social network introduced new advertising ordering system, problems regarding how to make money in contact disappeared by themselves. Now the volume of your earnings and its timeliness will depend on how many subscribers there are in your group. The more targeted and active followers you attract to your public page, the more money you will receive.

Today, anyone can contact you, as the owner of the community, with a business proposal for advertising in the public. You agree on the cost of such a service and post on the community wall. Anticipating questions about how much advertising in a group costs, I will say that its cost can and should fluctuate. You will negotiate the price of posting with each client. individually. Unfortunately, most customers have no idea how much advertising costs in a well-promoted group, the number of subscribers in which has exceeded 100,000 people.

For convenience and orientation, I suggest you price list example indicating prices and traffic in the “typical billionaire” public.

Since settlements for such transactions occur through systems such as WebMoney or Yandex.money, it is possible risks associated with deception. Neither you nor the customer can be 100% sure that an advertising post will be placed after making an advance payment or that you will receive money after publishing an advertising message. In order not to become a hostage to such an unpleasant and controversial situation, it makes sense to include in the transaction intermediary. In this case, its role is taken directly by the social network. As a result, the price of advertising increases significantly.

Alternatively, you can add your own group to the official advertising exchange VKontakte or to any other third party service.

Top advertising exchanges VK

• Sociate
• Plibber

List of services

• vktarget
• v-like
• vkserfing
• Likesrock

Complete the appropriate tasks on them (in your case, publishing advertisements and messages), and get money for it. The cost of completing such an order will depend on the number of followers in your public page. For every new 1000 subscribers, the price of tasks will increase by 20-30 rubles.

In principle, this option is good not only for earning money, but also because attracts new subscribers to your group. As soon as you understand how to create high-quality advertising in contact, customers will begin to line up for your services.

Sending invitations to community members

This is another unusual option for making money on a social network. Let's imagine the following situation: some kind of event, to which the organizer wants to invite subscribers of your public. It is quite obvious that he cannot do this without your help. That is why he creates a VKontakte meeting, registers your group in the “Organizers” column and begins mass mailing the meeting. You receive good monetary gratitude for such assistance. The size of the “thank you” will again depend on the size of your community and its audience.

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Earning money from affiliate programs

I will not repeat myself once again and tell you about the advantages CPA networks, but I’ll just say that this option for earning money is also available in the case of VKontakte groups. If you know, then the following services will be very useful to you in this matter:

1. LEADS.SU – specializes in providing financial services. The program allows you to work with offers from advertisers of the service and pays you for the fact that attracted users have fulfilled the necessary requirement on the customer’s (advertiser) website;
2. admitad.com – this is not only over 1000 offers for affiliate programs, but also the availability exclusive offers. Not only will a personal manager be assigned to you, but you will also be able to contact a direct advertiser at any time;
3. kredov – famous for the stability of payments, a decent number of offers and a wide range of modern tools;
4. mastertarget – a service where you can receive commissions both for placing orders for goods or services, and for booking test drives or consultations. The service features a radically new advertising format;
5. aleba – working with this service will allow you to collaborate with professional analysts and a personal manager, use unique tools, segment your audience to increase conversion, and study detailed statistics on completed transactions online.

There is also a place to earn money from affiliate programs of various services. Just choose a niche that you are good at and go for it! If your topic is the creation and promotion of websites, try affiliate hosting programs. If you are interested in earning money without any investments, it makes sense to give preference to affiliate programs of CAP services.

For people who are actively investing on the Internet, it is quite possible that they will be interested in affiliate programs of Forex or those projects in which they are direct participants (these could be HYIPs, or they could be services trust management in the stock or foreign exchange market).

If you don’t want to engage in sales yourself, you can take advantage of the affiliate opportunities of online stores. Just post a link to the seller in your public page and receive a commission for every completed transaction. Today, Aliexpress, Ozon and E96 affiliate programs are extremely popular. The latter, by the way, pays a commission of 10-20% of the purchase amount. That is, if an order worth 10,000 rubles was made using your link, then you can earn up to 2,000 rubles from this.

Earning money on goods, online store

An excellent option for making money would be to create a group that works according to the principle online store. For example, you purchased a batch of Chinese watches, placed relevant advertising posts on your public page and started selling the product. The main difficulty in this case is choice of delivery system and payment principle for the order. Depending on how popular your store is, you can receive 300-2500 rubles of net profit daily.

Today it is very popular to make purchases at wholesale prices in China, then sell goods with a certain margin online. You can post exclusively product advertisements in your online store, or you can dilute your feeds with information posts that will be useful to your customers.

How to make money selling a group in contact

Another interesting way to make money from groups is to sell them. That is, you need to promote the public as much as possible, attract as many subscribers as possible to it, and then put it up for sale. The price of your item will be influenced not only by the number of followers, but also group activity. In other words, it is important for the buyer that the community is “alive” - there are active discussions in it, people comment on posts, share them on their pages.

Quite a few businessmen promote groups online only to sell them later. Having understood the algorithm of actions, very soon you can begin to receive quite large incomes from such activities.

conclusions

In principle, making money on a VKontakte group is not as difficult as it might seem at first glance. It’s much more difficult to come up with and create a public page that would be interesting large number of users. If you set yourself the goal of creating an original and unique community that will attract a wide audience, then you will never have problems with monetizing it. Do quality work and enjoy the results. I wish you great profits and, as always, see you soon!

If you find an error in the text, please select a piece of text and click Ctrl+Enter. Thanks for helping my blog get better!

Public is a shortened name for the term “public page”. Social network users who subscribe to such a page are called public subscribers. Initially, on the social network VKontakte there were only groups - communities that brought together people based on their interests. In such groups you can create topics for discussion, post photos, videos, music and documents. You can write some news or short messages on the wall in them, or attach pictures. A public is, in fact, a derivative of a group, but of a lighter nature, a mini-blog format for everyone.

What is a public page for?

The main place of the public for transmitting information is its wall. They don't have that here anymore of great importance topics for discussion. In general, the public for the most part was created not for discussion, but for reading information or contemplating pictures and comics. In publics, just like in groups, you can transfer recordings or videos to the wall. Some public pages have open comments, but not all. Topics for discussion in public pages are given second place - they can be seen in the right sidebar, where albums with photographs are located.

Dissemination of information in public areas

Information among users is distributed not only through the public wall, but also through reposts of interesting news by other users or communities. So, through the pages of friends or other groups, those users who have never heard of it and have not even looked for information through a search can find out about it. This allows the public page to interest more and more people, becoming popular. All this can only be done if the public page displays relevant, useful and interesting information to users.

Publics are displayed on each user’s page under his photo. The five most popular of them are constantly visible to other users, who can visit the page with friends and acquaintances. For holders of public pages, this has an additional advantage over groups: their community appears in full view of other users and on an equal basis with

Not so long ago, no one could have imagined that this kind of sites would develop to the level that they have now.

At the moment, such a concept as public is very fashionable. What it is?

This article will explain in detail how public pages differ from classic communities, and will talk about how you can manage them within the network.

Meaning of the word "public": what is it?

The word is quite fashionable and has been heard lately. But what does the word “public” mean? It comes from the English word Public Page, which literally translates as “public page”.

Simply put, a public is a small blog that has public access and can be used by several people at once.

At first glance, it seems that public pages and groups are no different from each other, but they do have a difference.

What is the difference between a public and a group?

To determine the differences between these two platforms, a social network such as “VK” (“VKontakte”) will be taken as an example.

The first difference is the ability to limit this process in the introduction. That’s why a public page is called public because anyone can subscribe to it and view the content.

Of course, there are all kinds of settings that will allow you to limit user actions, but anyone can visit the page.

At its core, what is public? This is an open blog for anyone and everyone, while the group coordinates various communities of people. You can configure it according to privacy levels to limit yourself from unwanted people.

The second difference is that these platforms are used for different purposes. In VK, in groups, users can create their own discussions, posts, and their own content.

In public pages on VK only through the “Suggest news” tab there is such an opportunity, and any materials are published only after approval by the site administration. After moderating and filtering the content, it may not receive approval if it does not correspond to the topic of the public.

Groups do not have such a technical filter, and all work in them falls on the shoulders of moderators. In addition, groups are not displayed on the user's page, but public pages are visible to everyone.

The purpose of creating a group or public

First, you need to find out what exactly the user wants to get from the type of community being created.

If the goal is to gather people in one place to discuss various topics and communicate, then it is best to create a group. The audience will be able to independently set topics for discussion and communicate with each other.

A public page is necessary if there is a desire to independently produce content and have a thematic community. It allows moderation of all posts without problems, and at the same time it gives users space to discuss emerging topics within the comments.

How to create a public?

It was previously agreed that the social network VKontakte would serve as an example. In order to create your public in it, you must follow the instructions:

1. Go to the list of your groups, namely, the section called “Groups”.
2. In the window that appears, you need to enter the name of the public, select “Public page”, and, if necessary, the topic of the community.
3. After this, you will be taken to a page where you need to select the subtopic of the blog, and also agree to all the rules for maintaining it proposed by the social network.
4. Click the “Create Community” button.

That's it, your personal blog has been created and it will appear in subscriptions. Tune it to your liking, you can configure privacy in the “Community Management” tab.

Ways to make money on public

If the blog is successful, you can get paid for running it. In this period of time, however, such a earning scheme is very difficult, since a large number of the audience has long been retained by other publics, so you will have to try hard to advance among them.

Main ways to receive money:

1. Advertising placement. On your public page, you can place advertisements for other public sites, goods and services for money. This method is very popular; unlike other options, it allows you to earn much more. To use This method of earning money, you will have to look for your employers yourself. The advertising post is in first place for an hour, and for the next 23 hours it is on the wall, then it is deleted - this is what it looks like standard type advertising layout. The scheme of work can be come up with your own and add services along with the price list.
2. Showing videos. This service is a side service. Her can be provided to seeding services that automate the process of displaying videos. For each view, money comes in, and if the public is promoted, many people participate in it, then you can withdraw quite good amounts.
3. Use of affiliate programs. This income is also associated with by placing advertisements in the form of links, each click on them by users will bring money.

Donat

In fact, all of the above methods work for public servers with a large audience, but owners of small thematic communities should not be upset either, since, for example, on VKontakte, it has recently been possible to maintain public pages by transferring funds to a web wallet or map. There is a separate button in the settings for this.

For communities that have a small audience, but interesting and useful content that people like, this allows them to make good money.

This is probably all that could be said about public pages and methods of making money on them. After reading the article, you can get an answer to the question: public - what is it?

Therefore, if you constantly maintain activity in the community, generate interesting and high-quality content that will be useful to subscribers, then it is quite possible to receive quite good money for it.

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It's like a hobby group. Let's say poets meet once a month and read their poems to each other. They are interested in speaking and want to listen to others.

An analogy can be drawn with social networks. For example, a person is interested in talking about his travels, sharing tips on how and where he can relax. He runs his own public page and publishes useful information for tourists there. Those users who are interested in this topic subscribe to it.

Why do you need a public page?

The main feature is that the audience of such a page will be interested. If you run a group about cats, then those people who are interested in cats will subscribe to it. What do such users need besides interesting pictures with cats? Right. Cat food. You sell pet products, right?

What topics to create a public on?

The choice of topic depends on the goals you are pursuing.

1. or companies.
   In this case, the content is periodically diluted with advertising posts, necessary for readers to place orders and bring profit to the project.
2. Earning money by posting ads.
   An information resource is created on a specific topic, in which advertising posts from third-party sites regularly appear. Depending on the number of subscribed users, the placement price also varies.

How to create a public

Using VKontakte as an example:

• Go to the groups menu and click on the “Create a Community” tab.
• Select "Public Page". In the same window you will need to specify the name of the project.
• Now the most important thing. Determine the type of community. Choose the option that is closest to your topic. The list contains the following items:

Place or small campaign.
- Campaign or website.
- Team or individual.
- Product or work.

• Select a subtype. It determines what queries users can use to find it in search.
• In the next window, fill in the settings and page information. Do short description, put a link to the site and open the necessary blocks.

In the article we found out what a public is and learned how to create it. Social networks regularly change their algorithms, so constantly explore new ways to attract traffic and monitor changes in functionality. This will help you quickly monetize your resource.