How to choose a good Swiss watch. The best men's watches: which company to choose? Famous brands of Swiss watches

Currently, more than a billion wristwatches are produced annually in the world - mechanical, quartz, electronic, digital. This means that many of us have multiple copies. And if for women a watch is one of many and often optional accessories, then men treat them with reverence. They closely monitor the assortment of their favorite companies, try to purchase a better model than they had, and thereby, wittingly or unwittingly, demonstrate their social growth. Well, if it’s time to update your collection or give a gift to a loved one, study our rating of the best watch brands - it presents manufacturers of both inexpensive but high-quality mechanisms and brands for very wealthy people.

Best Cheap Watch Brands for Men

3 Q&Q

Best price
Country: Japan
Average price: 3,000 rub.
Rating (2019): 4.7

Compared to competing companies, Q&Q is less well-known, but it is entirely focused on the production of budget products. This is the very case when low cost gives rise to undeliberate moderation, conservatism with a touch of classicism or sustained simplicity. Buying such watches would not be considered bad manners even for people of “great wealth,” since almost all of them look rich in appearance. A clear example of this is the analog version of the Q&Q A436-401 watch with a dial and bracelet made to look like gold and silver.

Q&Q also produces a series of rubberized watches designed for active recreation and sports: an example for this segment is the Q&Q DG04-001 model.

Advantages:

• the company is focused only on the production of budget products;
• moderate design solutions, often making the watch more expensive;
• availability of a line of sports models.

Flaws:

• not detected.

2 Diesel

Abundance of original models
Country: Italy
Average price: 11,000 rub.
Rating (2019): 4.8

The Italian company places great emphasis on creativity. The range of wristwatches from “Diesel” is full of originality, which is expressed not only in the shape of the dial or the materials used, but even in the banal color scheme or filling the space of the chronometer. Here you can find everything, from classics on leather straps with a moderate analog dial (a good but expensive example: Diesel DZ1145), to very bold concepts like the budget Diesel DZ4310 or digital quartz DZ7187.

Along with creativity, the company also stands for good quality wristwatches. Users (for the most part) speak positively about the experience of using their products, but note a certain satiety with the appearance that comes after a long time of use.

Advantages:

• a variety of models suitable for absolutely any style;
• consistent quality corresponding to the status of the company;
• a large number of budget models.

Flaws:

• sometimes creativity leads to satiety.

The best watch manufacturers

The list of the best wristwatch manufacturers is very large, but even from such a variety it is possible to single out the most colorful representatives.

Rolex. A Swiss company whose name is known even to small children. From time immemorial it has been producing premium watches costing thousands of dollars. Each year, approximately 500 thousand watch models from this company are sold.

Hublot. A fairly young watch brand from Switzerland, created specifically for the premium segment. It features a unique dial design, for which it has gained worldwide fame. The general style of the products is defined as “fusion” - freedom of variation in appearance, combining many directions.

Casio. Japanese brand, the launch of which took place in 1946. In the typical Japanese manner of adapting to technological trends, the company made a successful attempt to enter the market of mechanical (electronic) watches, where to this day it maintains a strong leading position in the middle and premium segments.

Citizen. Japanese watches in the mid-price segment. They went into production in 1930. A distinctive feature of the company's products is their commitment to the old style combined with versatility.

Tissot. The Swiss giant in the production of middle and premium class watches, an icon of good taste and status. If Rolex is aimed more at an elaborate demonstration of wealth, then Tissot is focused on subtly emphasizing the importance of the owner.

1 Casio

The best quality of manufactured products
Country: Japan
Average price: 9,000 rub.
Rating (2019): 4.9

Casio produces a variety of products aimed at consumers of all income levels. However, they are not lacking in one component: despite such a strong ranking of products by cost, they always achieve, if not ideal, then close to it quality from wristwatches.

As for the model range, diversity also prevails here: from classic analog watches like the Casio LIN-169-2A, to the “space” Casio Edifice EFR-303D-1A, customized with an interesting dial in the form of a world map and combining the functions of an alarm clock and stopwatch. Today, this is perhaps one of the most reliable manufacturers of inexpensive wristwatches for men.

Advantages:

• extensive product range;
• coverage of several price segments at once;
• high quality products;
• a large number of interesting design solutions.

Flaws:

• not identified.

The best wristwatches in the mid-price segment

5 Swiss Military Hanowa

High popularity. Variety of collections for every taste
Country: Switzerland
Average price: 11,000 rub.
Rating (2019): 4.6

A non-trivial Swiss company whose history is worthy of retelling and a considerable degree of admiration. Before the radical changes in concept, this company was called Hanowa, which was formed by combining the name of the founder (Hans Noll) and the English word “watch”. Having existed in this form until the early 90s, the brand managed to make a lot of noise - watches were produced in any way, even visualized as clips, pendants and small pendants.

However, the lack of demand forced the company to sharply reconsider the concept of further development, and after a short pause, a new “classic” player appeared on the market - the Swiss Military Hanowa trademark. Produced by order of the Swiss army, the watches of this company quickly overcame the “professional” barrier, becoming mega-popular among the mass consumer. The main advantages here include an average price level, an abundance of collections (both quartz and electronic), as well as a catchy, laconic design.

4 Emporio Armani

Durability of products. Huge design variability
Country: Italy
Average price: 12,000 rub.
Rating (2019): 4.7

Emporio Armani is another movement of the famous Italian designer, incorporating the same originality, elegance and sophistication that permeates each new collection of the master’s clothing. Initially, this brand had to accept the struggle imposed by electronic (at that time super popular) wristwatches, the superiority of which could only be reversed by a non-trivial approach to its own production. Armani went in the right direction, choosing tactics to rely on ancient traditions and the customs of skilled craftsmen who were not afraid to experiment and implement new combinations in miniature products.

The result of all this was a huge collection of men's watches for every taste - from strict, almost “commander” models to unpretentious and easy-to-understand fashion designs. Users overwhelmingly approve of the brand’s activities, noting in their reviews the reasonable price and high degree of durability of the finished product.

3 Orient

The best line of classic wristwatches
Country: Japan
Average price: 20,000 rub.
Rating (2019): 4.7

Japanese company founded in 1901. Unlike competitors within its country, it specializes exclusively in the production of wristwatches, which naturally bears fruit. Production covers all price levels: the starting price for models is about five thousand rubles and reaches an impressive one hundred thousand (note: model ORIENT EL02003H and identical ones). As for the conditional representatives of the middle class, we can note here, in general, a pleasant appearance - the company is a lot of bold decisions, which not everyone likes, but the commitment to the classics in this case turned out to be unshakable. Visual representatives: analog ORIENT EL05002B and ORIENT DE00002W, made in a basic steel color. As a result, we have another interesting brand that is popular among domestic users.

Advantages:

• coverage of almost all price levels;
• the predominant classic look of wristwatches.

Flaws:

• controversial decisions on the appearance of some model ranges.

2 Citizen

The best combination of price and quality
Country: Japan
Average price: 30,000 rub.
Rating (2019): 4.8

Another worthy representative of the Japanese side in the difficult work of making wristwatches. As in the case of the leader of the rating, Citizen is one of the elite manufacturers of products of the highest quality, but also aimed at the middle price segment. This includes models with a more classic look, which are not distinguished by their versatility and bold solutions. A good example of a representative of the middle segment can be considered the Citizen AW1231-07E – a watch on a leather strap with an analogue dial, powered by solar batteries. This is a discreet classic, moderately elegant, but very technologically advanced and practical. The complete opposite is the elite analog model Citizen AS4025-08E, saturated (or even oversaturated) with small chronometer elements. And even though the last example belongs to the premium class, all this objectively reflects the breadth of the model range.

Advantages:

• more than 1000 watch models in stock;
• adapted power system from solar batteries;
• wide range of prices (from budget to expensive models).

Flaws:

• not identified.

1 Tissot

Extensive model range. Experts' Choice
Country: Switzerland
Average price: 28,000 rub.
Rating (2019): 5.0

Wristwatches from Tissot are positioned by many as representatives of the highest price segment, but this is only partly true. Despite the company's history of more than a century and a half, Tissot has always been distinguished by moderate demands in terms of price (in comparison with the same Rolex). In turn, users received virtually indestructible watch models created to the highest quality standards. In this line you will not find pretentiousness or wild creativity - everything here is designed in a conservative classical style and is not devoid of the sheen of luxury. As evidence, we can cite several opposite, but worthy models from the extensive line: a wristwatch on a leather bracelet Tissot T035.617.16.051.00, as well as a steel and gold Tissot T031.410.22.033.00 made to match the color scheme.

Advantages:

• an interesting lineup with a predominance of calm (not pretentious) luxury and conservative design;
• compliance with the highest quality standards;
• practically indestructible clock mechanism.

Flaws:

• not detected.

The best premium wristwatches

4 Vacheron Constantin

The most titled brand. Unique jewelry finishing
Country: Switzerland
Average price: 5,000,000 rub.
Rating (2019): 4.6

At one time, the owners of products from Vacheron Constantin were Napoleon Bonaparte, Queen Victoria, Alexander II and Princess Diana. The royal nobility's commitment to this brand is easily explained: at the beginning of the 20th century, it was the first to use precious alloys in the production of mechanisms - palladium, gold and bronze, thereby increasing the accuracy of their movement. At the world's first competition from the Geneva Observatory, the Vacheron watch was recognized as the most accurate and received a gold medal. Soon the company received the right to put the Geneva stamp on its creations as a symbol of their technical and aesthetic perfection.

To create luxury class items, watchmakers spend from 3 to 6 thousand working hours, while jewelers require 20 thousand. There is nothing to say about the quantity and quality of premium materials: for example, for the Kalista watch, 140 g of 18k yellow gold and 118 white baguette diamonds of 130 kt were needed. The copy was sold for 5 million dollars, but today it is worth almost 11. This serves as an example of how an expensive purchase is actually a long-term investment in the future.

3 Richard Mille

The most expensive serial watches in the world. Technical complexity of mechanisms
Country: France
Average price: 11,000,000 rub.
Rating (2019): 4.8

Among reputable companies with a long history, the young French brand, named after its owner Richard Mille, looks like a daring teenager at an aristocratic reception. It is only 20 years old, and the average cost of one Richard Mille chronometer is 170,000 euros. This is a lot even for the most famous Swiss manufactories. And what’s remarkable is that at least 6,000 copies are produced and sold per year - even the fabulous price does not stop connoisseurs from buying them! What makes them take such a step, bypassing the recognized masters?

The uniqueness of wristwatches from the French company lies in the use of avant-garde ideas, high-tech materials and the latest processing methods. In other words, Richard Mille does not follow the well-worn path, offering gold chronometers with diamonds of the highest standard - these models are precisely the most budget-friendly in its assortment. The most valuable options here are those that required the maximum of human inspiration, attention to detail, and professionalism. For the same reason, Richard Mille was the first to decide to use materials that were previously considered unsuitable for the watch industry: carbon nanotubes, hardened ceramics, elastomers. Add to this list the performance of crash tests by the most famous athletes (Rafael Nadal, Yohan Blake, Jean Todt, etc.), and the presence of several zeros in the price tag becomes understandable.

2 Hublot

High quality of manufactured products
Country: Switzerland
Average price: 80,000 rub.
Rating (2019): 4.9

Representative of an extensive Swiss family of watch manufacturers. Despite its relatively recent appearance on the world market, the popularity of the Hublot brand can be compared with the famous “old guys”. A distinctive feature of the brand is the combination of incongruous elements - this is how one can characterize the style that each and every watch model represents. In addition, the approach to creating the geometry of the dial is also interesting - Hublot presents many shapes and variations, sometimes successful, sometimes not so successful. But nevertheless, the fact of searching for a new, original and unhackneyed solution is worthy of praise. Yes, the watch is expensive, but those few Russian users who own it, and experts agree on the quality of the brand as a whole.

Advantages:

• constant search for non-standard solutions;
• a combination of the new with the already proven old;
• excellent quality products.

Flaws:

• are missing.

1 Patek Philippe

Favorite brand of the world elite. High authority and eminence of the brand
Country: Switzerland
Average price: 500,000 rub.
Rating (2019): 4.9

The legendary Swiss company Patek Philippe is a manufacturer of the most expensive watch movements: the cost of its initial Calatrava line starts at 11 thousand dollars, and in 2016 a wrist model with its own label was sold at auction for a record 11 million dollars. The chronograph that made history was born in 1943 and became the first mass-produced device with a perpetual calendar function. It is noteworthy that a total of 281 examples were made, all were made of rose gold and only 4 of them received a metal case. One of them caused a sensation in the watch world.

Since its inception in 1839, the company has initially focused on the luxury market. One of its founders, Jean Philippe, was developing new models, and another, Anthony Patek, attracted influential customers, including monarchs. Both of them coped with their duties perfectly: Patek Philippe owns hundreds of patents, and among its clients are the most famous people in the world. So, in Russia, her watches have been seen on Vladimir Putin, Yuri Luzhkov, and among foreign celebrities, Nicolas Sarkozy, Paul McCartney, and Bill Gates wear them. Over the entire period of its existence, only 600 million serial movements were produced under the brand, so owning one of them allows you to join the caste of the elite.

The best sports wristwatches

3 Luminox

The most comfortable sports watch. Availability of backlight
Country: USA
Average price: 14,000 rub.
Rating (2019): 4.7

The American brand Luminox was founded in 1989, when the company's permanent boss Barry Cohen received a patent for the right to use Swiss LLT technology. Its essence was the possibility of illuminating the watch dial - a very useful function for night voyages or deep-sea diving.

The first collection of Luminox watches went on sale in 1993 and made a considerable impression on diving enthusiasts and people close to military service. This was followed by large government orders to equip the US military with special versions, the development of new, very inexpensive collections and the long-awaited entry into the world market. Today, the Luminox brand still remains one of the most popular among athletes of any kind. The main advantages of these watches are comfort, catchiness and the absence of everything unnecessary, which is reflected in positive consumer reviews.

2 U.S. Polo

Best price
A country: USA (manufactured in China)
Average price: 4,000 rub.
Rating (2019): 4.8

The manufacturer of classic quartz watches is also a very strong opponent in the fight for supremacy in the category of sports devices. It is worth recognizing that the sports series from this brand is not as popular as that of a direct competitor in the category, but in general it is in stable demand among the active population. The flagships of the line are U.S. Polo Assn. Sport Men's US9061 and U.S. Polo Assn. Sport Men's US9057 are rubber watches with a wide and interesting dial that contains analog and digital displays for displaying time and additional indications (stopwatch and timer). A reliable mechanism, good lighting and overall design makes you think about the company in an exclusively positive way, which is what happy users and many experts do.

Advantages:

• low price for models;
• interesting design solutions;
• high-quality Japanese movements (according to some sources, supplies are from Casio).

Flaws:

• not such a popular brand.

1 Casio

The most popular line of sports watches
Country: Japan
Average price: 9,000 rub.
Rating (2019): 4.9

Casio once again occupies a leading position in the category, this time of sports watches. There really is something to be proud of here: despite the almost flawless production of classic models, the Japanese did not stop there, but went further and relied on the development of special series for physical activity. What is worth mentioning is the G-Shock line, which over its more than five-year history has gained incredible popularity among sports fans from all over the world. Of course, there are other representatives in the company’s model range, but it was G-Shock that achieved greater success. As for the rest, enough was said about Casio even in its first appearance in the rating and repetition is obviously not required.

Advantages:

• the “breakthrough” G-Shock line is the most popular series of sports watches in the world;
• excellent brand quality.

Flaws:

• not identified.

How to choose a good watch

A brief excursion into the world of wristwatch brands does not give clear clarity on the choice of a specific model. Therefore, we recommend that you pay attention to the following important characteristics:

• Form. It's no secret that each person has an individual body structure, including the wrists and hands in general. If you have a wide wrist, you should give preference to a watch with a narrower strap, which will visually reduce the size of your hand. However, if your wrist is narrow, then a watch with a strap of any width will suit you.
• Style. In this matter, it is better to build on the more preferable appearance. Moderate classic models are suitable for a business style, while watches of any style are acceptable for casual wear.
• Color scheme. Everything is simple here - a bright personality requires a bright design. However, it is better for men to pay attention to neutral watches in gray, black, steel, gold or a combination of colors. For women there is no such restriction, but there is a possibility of overdoing it with the presence of decorative “husks”.
• Type of mechanism. At this stage, there are three types of watch movements: the ancient mechanical, the good old quartz and the innovative electronic. Which one to choose is up to you. However, the most common and, at the same time, reliable mechanism is the quartz type.
• Brand popularity. Not fatal, but a very important aspect on which the performance of the purchased product may depend. Of course, the brands listed in the rating are not exhaustive (at a minimum, Japanese Seiko or Swiss Certina can also be included here). But when choosing a watch from another company, require a mandatory quality certificate.
• Price. This is a standard parameter for all products and does not at all reflect the real state of affairs on the market. Even cheap watch models can work for decades. The main condition is proper maintenance and basic care when using.

Where we started discussing the best men's watches, we looked at how mechanical and quartz watches fundamentally differ. Today we will look at the most popular watch brands that can be found in stores at affordable prices and talk a little about how to care for men's watches.

The most popular watch companies in the mid-price category

First of all, it is worth focusing on such an important point as the country of origin. You and I are advanced people and we understand that almost everything in modern world either manufactured or assembled in China. Surely, you are internally outraged at the moment. Indeed, it is generally accepted that China produces only low-quality copies, but this is not so. It is worth distinguishing between products produced clandestinely and under license. If you can expect anything from underground items, then products manufactured under license, most often, are no different from the original, except, in the case of China, cost. This applies not only to watches, but also to other devices that we use throughout our lives. Therefore, do not be afraid of the “Made in China” inscription on the back cover of the model you like. If you buy it from a prestigious and well-known store, then you have nothing to fear, especially since any watch comes with a guarantee. You may also encounter a mysterious inscription, for example, “japan movt cased in china.” What does it mean? This marking indicates that the mechanism of this watch is made in Japan, and the case and assembly are Chinese.

In this article, we will not analyze watch companies with excessively high prices and will focus on several of those that can offer models under $100. Almost all of them you have come across, are widely distributed in retail and have a good price-quality ratio. All of them, with proper handling and the right place of purchase, will serve you well and will not cause any complaints.

Casio (quartz watch)

Casio Computer Co Ltd. Let's start the list, in my opinion, with the most popular Japanese watch company, which a huge number of people have chosen. Founded in April 1946 and named after its founder Tadao Kasio. Initially, this company produced calculators, including the world's first electronic compact calculator, the Model 14-A.

Today, Casio offers several series of watches, each of which has its own distinctive features and is aimed at a specific audience. Considering that the author of this article once became especially closely acquainted with this watch company, let’s focus on several lines of Casio models. Let's look only at those that include men's models minus the price category from 10,000 rubles (Pro Trek, G-Shock, Sheen).

• Casio Collection. The most diverse line of watches, including models of various styles and designs. It includes classic analogue, electronic and combination watches. They are made in various versions and from various materials: plastic, steel, steel plus plastic. Please also note that almost all models are available in different colors, with a metal, rubber, rubber or leather strap, as well as with different functionality, but a similar appearance. A wide price range from 3,000 to 10,000 rubles will allow you to choose the best option for you, and a wide variety of models will allow you to choose the watch that best suits your preferences.
• Casio Edifice. A constant feature of this series is the presence of various functional extensions. Advanced models come with extras such as phone syncing, solar power, multiple alarms, phone finder, and the like. The watches in this series are quite massive and are mostly made of metal. The design combines brutality and high technology. The price range ranges from 5,000 to 10,000 thousand rubles.
• Casio Sports. As the name suggests, this series is intended for athletes. The price ranges from approximately 2,000 to 6,000 rubles. Available in both massive metal watches and plastic watches that are lightweight and fit comfortably on the wrist. Some models have a specific range of functionality, such as moon phases, temperature sensors, and so on.
• Casio Lineage Titanium. My favorite episode, to be honest. All watches in this line are made of titanium, which, by the way, is used to make deep-sea diving suits. These models are much lighter than their steel counterparts, fit perfectly on the hand and demonstrate high durability of the case and bracelet. Smooth contours and discreet appearance will appeal to practical men who are not lacking in taste. The cost varies from approximately 4,000 to 10,000 rubles.

Orient (quartz and mechanical)

Orient Watsh Co Ltd. A Japanese company with more than fifty years of history. It occupies not the last place in the list of Japanese watch brands and is known throughout the world for its quality, stylish appearance and affordable price. Once upon a time, Orient, interestingly enough, produced parts for printers.

Orient produces watches from high-quality stainless steel, in different variations and with different functional contents. The assortment is quite diverse and is represented by classic analog watches with an ascetic but elegant appearance, advanced models with a variety of functions, as well as mechanical watches with manual winding, automatic winding, and even a version where the model is wound in any of these two ways. And if Casio, for the most part, offers outwardly “sophisticated” examples of wrist chronometers, then Orient is more of a choice for lovers of a strict classic style.

Prices for watches from this manufacturer range from 2,000 to 70,000 rubles.

Swatch (quartz)

Swatch Group Ltd. The company that helped Swiss watchmaking survive with the arrival of Japanese competitors on the market. Thanks to the release of “Delirium” in 1979, the thinnest wristwatch with a limited number of parts, she was able to survive the crisis and found the Swiss Microelectronics and Watch Industry Corporation, which subsequently began to produce various series of watches, the most famous of which is a series of thin plastic watches with a minimum number of details. Thanks to its affordable price and quality products, Swatch is still one of the most famous watch companies.

Those who prefer a dynamic lifestyle, love practicality and creativity will appreciate models from the Swatch Originals line. For those who are inclined to choose metal and appreciate elegance and casualness in watches, they will definitely find something for themselves in the Swatch Irony series.

The price of a Swatch watch starts at approximately 3,000 rubles.

Essence (quartz and mechanical)

South Korean watch company founded in 1979. It became famous for using unusual innovative materials (ceramics, tungsten and sapphire) and Swiss watch movements in its products. It is important that all these materials have hypoallergenic properties.

Even though the majority of the Essence model range has a rather high price, which can be judged at least by the materials used, you can also find models starting from 3,000 rubles.

Durable, stylish and reliable, watches from this South Korean company will be able to satisfy even the most fastidious criteria and will become an integral element of your wardrobe, clearly demonstrating your good taste.

Romanson (quartz and mechanical)

Like Essence, this company also comes from South Korea, but is much younger than its competitor. Romanson uses Swiss movements from ETA in mechanical watches, and Japanese ones from Miyota in less expensive quartz watches. Thanks to this, this company can boast much more affordable prices than those offered by Swiss manufacturers. This, as well as high production control and the presence of an ISO 9001 quality certificate, allowed the company to gain its place in the market and gain recognition in many countries of the world in a relatively short period of time.

The advantages include a huge selection of models, as well as a rapidly changing assortment. The cost of the watches presented by Romanson starts from approximately 3,000 rubles and above.

Flight-chronos (quartz and mechanical)

Let’s complete our short list of watch companies with a patriotic note by mentioning the domestic Polet-Chronos, created on the basis of the special products workshop of the First Moscow Watch Factory “Polet”. A distinctive feature of the specialists of this watch factory is that in addition to wristwatches, they also produce marine chronometers, deck watches and other watches designed for specific tasks. The products of this company are in no way inferior to their foreign counterparts, in addition to having a Russian flavor. Polet-khronos is a leader in the production of gift watches, in addition, providing reasonable prices for its products from 3,000 rubles and above.

The watch factory's assortment is mostly represented by quartz watches, made in a strict casual style.

This is where we should complete our short list of watch manufacturers. I would like to draw your attention to the fact that there are a huge number of watch brands around the world, and to list them all would take a huge amount of time. There are far fewer of those that offer their products at an affordable price, without losing the quality to their more expensive competitors. In this list, the author of the article indicated only those companies that he personally encountered and whose quality he was convinced of.

Watch care

Now that you and I have roughly decided on what kind of watches we need, on what principle to choose them and which companies to pay attention to, it’s worth talking separately about caring for them. You should not neglect this point, because the longer you wear your watch, the more attached you become to it. It will be quite sad if, by coincidence, they fail, but not all breakdowns in watches can be repaired. That is why it is necessary to take care of your watch to the best of your ability.

When handling quartz and mechanics, you must follow a few simple rules, which will increase their service life:

• When setting the time, the hands must be scrolled only in the direction they move.
• Do not expose the watch to O greater exposure to moisture than they were designed for. If the watch is exposed to salt or chlorinated water, it is necessary to wash it. If they are not initially waterproof, stop them (if possible) and take them to a workshop to dry and clean.
• Do not leave your watch near a source of magnetic radiation.
• It is recommended to wind manually wound mechanical watches at the same time every day until the spring is fully wound.
• Take care of both the watch and the bracelet/strap. Try not to subject the mechanism to shocks or shocks.
• When playing sports, do not use watches that are not intended for this purpose.
• Experts recommend having your watch checked for maintenance approximately once every four years, during which the mechanism will be checked for accuracy, cleaned of possible dust and lubricated. It is also necessary to periodically change the rubber gasket, which protects the mechanism from moisture entering through the gap between the case and the back cover. This service is also provided by watch workshops.
• Do not change the battery yourself. Contact an authorized service center. It is better to do this before the battery expires (in case you decide to throw the watch away), because otherwise the battery may leak and cause irreparable damage to the mechanism.
• Take off your watch before going to bed so as not to damage it with involuntary movements, and also before visiting a bathhouse or sauna. Increased humidity and heat can also damage your watch.

Finally

I hope this article helped you in choosing a watch or clarified questions that interest you. Remember that choosing a quality watch is not easy, especially if you are focusing on the average price category, but “hard” is not “impossible”. There are a lot of quite affordable models that look much more expensive than their price and demonstrate good performance. The main thing is to be able to see exactly “your” watch, because it is, in fact, not just an item of clothing, but a clear demonstration to others of your lifestyle.

Take care of your time and all the best.

Swiss watch brands- These are always expensive models, distinguished by high quality, elegance and style. They, as a rule, indicate a person’s status and indicate his high position in society. Those who can afford to purchase such a watch can safely be called lucky. Therefore, in this article we will tell you about the most famous brands of Swiss watches, and also talk about their rating. By the way, if you are thinking about buying such a watch, then you can pay attention to their copies. We have a separate article on this topic here. Let's talk about the original watch. Let's continue...

What is special about watches from Switzerland?

This is one of those rare cases when the price matches the quality. Thus, Swiss watch brands have long been famous for their original design, which is based on a combination of long-standing traditions and modern style, high quality, skillfully selected materials and a guarantee of durability.

Based on the features of Swiss watches, let us highlight their main advantages:
No problems with showing inaccurate time;
An extremely rare need for repairs, mostly resulting from careless handling;
Application modern technologies in production;
Individual style, prestige and elegance;
High-quality natural materials.

Famous brands of Swiss watches

We rightfully give the place of one of the most expensive and prestigious brands to Vacheron Constantin. Some products from this brand cannot be purchased in stores. Thus, the most expensive models are made to order. During production, all customer wishes are taken into account.

By the way, this is one of those companies that does not produce cheap models. If, for example, you like any Vacheron Constantin watch, be prepared to pay a considerable amount for it (from 9 thousand dollars). All models of this oldest brand also have a distinctive feature - a cross on the end of the crown and the dial.

Burett models can rightfully be called elegant and sporty. The materials produced by the brand are waterproof and have a high level of strength. The sporty style of Burett watches is clearly demonstrated by strong bracelets, a durable dial and reliable watch movements. At the same time, all models are equipped with elements that are classified as Luxury. The models embody the universal trend direction - Sport de Luxe. All Burett watches have a three-year international warranty and are manufactured in Switzerland.

When talking about premium Swiss watches, it is impossible not to pay attention to the Breguet brand. Throughout its history, the company has not only refined, but also created many technologies that are currently actively used in watch production. Models of this brand are characterized by a high level of quality and a variety of style solutions.

Among the most expensive and luxurious watches, we give the championship to the Patek Philippe Minute Repeater watch. They are not cheap. In addition, to become the owner of such a watch, you need to wait about two years. The fact is that it takes several months to produce only a gold chronometer and a dial studded with diamonds. This is painstaking manual labor.

Of course, don't forget about the Zenith brand. This is the first watch to break the sound barrier at the edge of outer space as part of the Stratos project. The list of popular brands should also include Ulusse Nardin, Franck Muller, Rolex, Philippe Charriol and others.

Rating of watch brands

High-quality watches are produced by many companies. Among them there are those that occupy leading places in the list. And there are those who are losing their positions a little.

One way or another, make up Swiss watch rating very hard. First of all, this depends on the territorial distribution of models. For example, in the USA they often buy the well-known Rolex, while in Italy they value Vacheron Constantin. Usually, watches of the same technical level from different manufacturers are compared. We are ready to offer you an approximate scale of popularity of famous Swiss, German and other brands.

• Super premium class category (the cost of watches in this group starts from 120 thousand dollars per model).
• Watches from the Luxury group are less expensive, but they can hardly be called cheap (some brands start from 50 thousand dollars).
• The cost of a first class watch is ~1.7 thousand dollars.
• The cost of second class models is ~ 15 thousand rubles.

Are expensive Swiss watches worth it?

Choosing a watch is not as easy as it seems at first glance. Of course, you want your wristwatch to last a long time and bring you joy for many years, so if you have doubts about your choice, we recommend reading this article. By following some simple tips, your watch purchase will turn into an exciting adventure.

Choose your style

First, decide under what circumstances you will wear the wrist accessory. After all, a watch is not just a thing that helps you be punctual, but also an element of style. They can tell a lot about the owner, his habits, hobbies and character. It is a reflection of personality, just like a car or clothes.

Of course, you should also pay attention to the functions that will be useful to you. For example, if you are looking for a sports model, then it is better to choose a shockproof watch, and if you are looking for an option for every day or as part of an outfit, then you should think carefully about whether you need a high level of water resistance.

Another important selection criterion is the price of the product and the amount you are willing to spend. We would like to note that the website presents only high-quality products from world brands, the reliability of which does not depend on their cost. It consists of the materials used, the presence of complications such as a chronograph, perpetual calendar and others. The price also depends on the number of copies released within the collection. The cost is also influenced by the brand name, its popularity, history, image and, of course, reputation.

Casual watch

When choosing models for everyday wear, focus on the colors and shades that you usually use in clothes. And, of course, it is important that the watch fully reflects your personality.

It is worth paying attention to the readability and convenience of the dial, as well as its main elements: the date and day of the week window, the presence of a second hand. The material of the strap or bracelet plays an important role. Leather is a comfortable and lightweight material, but not moisture resistant. Stainless steel bracelets, in turn, are heavy, although they easily withstand water. If you choose rubber or rubber, you should consider their sporty appearance. You can also choose a titanium bracelet; it is light, durable and, moreover, hypoallergenic.

If you are going to wear a watch every day, then you should try to choose a medium-sized case, without sharp corners or protruding buttons, so that nothing causes discomfort.

Watch “to match a suit” or “to match a dress”

Men's classic models can be found among brands such as Maurice Lacroix, Frederique Constant, Tissot and others. All of them are made in restrained colors without bright details and look very elegant. Such models are called “under a suit”, as they are made in a strict style.

The dial usually comes in white, black or blue and is housed in a round, barrel or rectangular case. To prevent the watch from getting in the way or touching the cuffs of the sleeves, the height of the case is usually kept to a minimum.

Women's classic wrist watches are an ideal option for every day or evening; they will add an accent and elegant notes to your image. Ladies with thin wrists are ideally suited to small models that emphasize their femininity and fragility, but you can also play with contrasts by choosing a larger watch.

Generally, for formal occasions, both men and women often prefer wristwatches with diamonds or other precious stones.

Sports watches

Models of sports watches, as a rule, come in a large case, because so much useful data, for example, a timer or chronograph, needs to be placed on the dial. In addition, when purchasing, it is important to choose the right level of water protection. If you are involved in water sports, then it is better to take a watch from 200WR. For runners and cyclists, digital watches need to have a wide range of features to allow the athlete to capture as many metrics as possible during their workout.

If we talk about straps and bracelets for sports watches, then they must be chosen individually, based on convenience. The most popular are rubber, caoutchouc or plastic.

Fashion watch

If you are looking for an accessory that, first of all, will reveal your individuality and become an integral part of a fashionable image, then you should pay attention to the fashion segment of the watch market. Don't be afraid to experiment with shades and sizes, all that matters is how you feel.

Luxury watch

Take a closer look at watches from Patek Philippe, Zenith, Ulysse Nardin and Breguet. They are made from quality materials, have uniqueness and character of their own, which will allow them to become a real family heirloom.

Models with mechanical movements or skeleton watches with stunning exterior design will be a winning investment. Swiss movements have earned themselves a high reputation thanks to more than a century of experience and high reliability of their products. The “Swiss made” stamp on the watch indicates that the entire production and assembly process took place in Switzerland. There is also the inscription “Swiss movement”, which means that the movement itself was made in Switzerland, and the remaining parts and assembly were made in another country.

Aviation watch

It is known that the first wristwatch was created specifically for the pilot. Thus, aviation models still occupy an impressive segment of the market today; many brands, including Russian ones, continue to produce collections for pilots. They have a large, easy-to-read contrasting dial, a massive crown and control buttons, because pilots often had to use the watch with gloves.

External components of the watch

Glass

As you know, the main protection of the dial is glass. There are three types of glass in watches. Plastic glass is the most inexpensive, it easily leaves small scratches, and over time it becomes cloudy. Mineral glass is the most commonly found glass in watches and is strong and flexible enough to withstand impacts and scratches. Sapphire glass is the most reliable and expensive glass; it is durable and practically scratch-resistant, but at the same time more vulnerable to shock.

Bezel

The bezel is the top outer ring on the case that surrounds the glass and holds it in place. In sports models there is a rotating bezel, it is used for measuring time intervals.

Winding key (head)

The round head is designed to wind the watch and move the hands, as well as set the date. Among the waterproof watches, there are those that are screwed tightly, thereby providing better protection of the case from water.

Clock face

The first thing a person looks at when looking at a watch is the dial, which is a panel with marks, indices, divisions, and decorative elements placed on it.

To demonstrate the beauty of the watch mechanism, there are watches without a dial, they are called skeletons. There are also models with additional dials, which are located on the main one and are designed to display indicators of additional functions.

Frame

The metal shell of a wristwatch is called the case, it is designed to protect the mechanism from damage. The life of the watch depends on the quality and strength of the case. When choosing a watch, pay attention to the material from which it is made. The most popular is stainless steel; it looks elegant and does not require additional coatings. Luxury models are made of gold, silver, titanium or platinum. And for middle-class watches, copper or brass is used, with gold or silver plating.

Bracelet

Bracelets usually match the color scheme, style and case material, which can be anything: gold, silver, steel, platinum, titanium. There are also combined bracelets consisting of several metals at once. To be able to change the size, the links are made removable.

Strap

The straps are also made from different materials and colors. A leather strap is considered classic; the natural material is pleasant to the touch and comfortable to use. Also quite common are materials such as fabric, nylon, rubber, silicone, rubber and plastic.

Arrows

Arrows serve as the main indicators of time. The design of the arrows can be very diverse. The Alpha shape arrow tapers at the end, the Baton shape is narrow and long, and the Dauphine shape has a wide, wedge-shaped shape. Unusual hands are considered “Skeleton”, which have only an outline, and “Luminous” hands, the outline of which is decorated with a luminous filler.

Coverings of cases and bracelets

The coating of a watch has two main functions: protective and decorative. For example, on watches made of aluminum alloy and brass, the coating gives them a more attractive appearance and also protects them from environmental influences.

Internal parts of the watch

It's no secret that the “heart” of a watch is its mechanism, on which the accuracy of the watch depends, so pay close attention to the build quality and reliability of the mechanism. There are two categories of modern movements: mechanical and quartz. Mechanical ones require periodic winding. Some models are equipped with an automatic winding function, thanks to which every movement of the hand “charges” the watch. Quartz movements are powered by a battery; its charge ensures the operation of the mechanism for 2-3 years.

Balance

A balance is a device that regulates the movement of a watch mechanism. The adjusting part consists of a pendulum and its spring. By lengthening and contracting the balance spring, the pendulum moves faster or slower. And this movement from side to side is called oscillation.

Wheel system

The movement has its own small mechanisms, or gears, that set the watch in motion using gentle pushes. They transmit energy to the speed controller, which counts the passage of time using pulses.

Trigger

This device controls both mechanical and electrical impulses, measuring and dividing the stroke into equal parts.

Engine

The mechanism that receives energy from the wheel system and escapement is called a motor, it distributes the energy and causes the hands to rotate.

Mainspring

The mainspring is the main driving force, the source of energy of a mechanical watch, which serves to supply energy to the mechanism. The spring is wound either manually (using the crown) or automatically (automatically) by moving your hand. When winding the watch, the spring is wound, all the energy is concentrated in it. When unwinding, energy is released, pushing the spring, which sets the drum in motion; this in turn drives the regulator and the clock motor, which moves the hand on the dial.

Summing up

The time on a watch is displayed through the interaction of three important elements - the dial, the clock mechanism and the power source. The power source can be either electronic or mechanical. Modern watches can have two types of mechanism: mechanical and quartz. Below is a description of how both mechanisms work.

Mechanical watch with self-winding

Mechanical watches incorporate a large number of parts. The passage of time is measured by the shocks of the wheel system, which is driven by a spring. The clock mechanism starts automatically when you move your hand. Then the wheel system transfers energy to the speed controller and the pendulum begins its oscillations. The balance is responsible for ordering the movement of the mechanism, and the expansion and compression of the spiral spring ensures its oscillation. The mechanism that receives and converts energy is usually called an engine; it is what makes the hands rotate.

Quartz watch

A quartz watch is a series of interacting parts that are located on a tiny circuit. Unlike mechanical watches, quartz watches are battery operated. The battery provides electrical energy to the rotor to generate electrical current. Accurate time measurement is ensured by current passing through magnetic coils and a quartz crystal vibrating at high frequencies (32,768 times per second). Such impulses pass through an “engine” that turns electrical energy into a mechanical one, which is necessary for the movement of the hands on the dial.

Today, most of the watches produced are quartz. The possible running error is 1 minute per year; the battery must be changed no more than once every two to three years. The dial can be electronic, analog or a combination.

Solar watch

Some watches are capable of storing solar energy through a special area on the dial. Such a device can work without batteries, so you can forget about the need to change them after a certain period of time. Similar models can be found from Citizen and Casio.

Eco-Drive

The Eco-Drive mechanism was invented by Citizen. The peculiarity of such watches is that they can operate continuously from any light source, be it natural or artificial, throughout their entire service life. Crystals built into the dial absorb light, and then the solar battery turns it into energy, which is necessary for movement.

As part of the Kinetic collection of the Seiko watch company, quartz chronometers are created, which, thanks to their innovative technologies, do not require batteries. The movement of the hand is enough to charge the capacitor with energy, which in turn transfers energy to the mechanism.

Atomic

Atomic clocks measure their progress daily via a radio signal with a reference clock. Time is measured in a standard watch based on the vibrations of atoms in isotopes of a metal with properties similar to mercury. Thanks to this process we obtain absolutely accurate time. In Russia, unfortunately, the signal is not received. Atomic clocks can currently be used by residents of Europe, America and Asian countries.

Shockproof watch

Mechanical watches may have additional protection, for example, the balance axis, which can prevent damage if dropped from a meter height. If we talk about the shock resistance of quartz watches, they are much more protected. Casio has especially succeeded in this with its G-SHOCK collection, which, according to advertising, can withstand a fall of 10 meters.

Water resistance in watches (water resistance)

The waterproof feature of the watch indicates that all connections and parts are protected by special seals that prevent moisture from penetrating inside. However, it is worth paying attention to the fact that the number on the back cover or dial indicates the static pressure of water, and when the hand moves in the water space, the watch is subject to dynamic pressure, which is many times greater.

But there are times when water protection does not work at all. These include sudden changes in temperature when, for example, after a hot sauna you dive into a cold pool.

Backlight in the clock

This feature makes it easy to read the time in the dark. In modern watches, backlighting is implemented using semiconductor technologies, luminescence and tritium bulbs.

Functions of a wristwatch

Calendar (Perpetual Calendar)

This is one of the most popular features. Typically, the date window is located on the dial near the three o'clock position. Sometimes there are models that have an additional day of the week window. Basically, most watch calendars count 31 days, which requires the owner to manually change the date in short months.

But if you own a watch with a perpetual calendar, then you are in luck - the calendar is programmed to adjust to each month and take leap years into account.

Chronograph

Another function of modern watches is the chronograph. It allows you to record specific periods of time and can be used as a stopwatch. To start counting time, you need to press one of the buttons on the case. Chronographs, as a rule, in addition to the main one, have an additional two or three small dials showing seconds, minutes and hours. The accuracy of quartz chronographs reaches 1/10 of a second, for mechanical ones – 1/5 of a second. The chronograph can be used not only to measure time, but also combined with a tachymeter to calculate the average speed of covering a distance.

It is worth noting that “chronometer” and “chronograph” are not the same thing. The chronograph is a part of the movement, and the chronometer is a watch that has passed special tests and is recognized as particularly accurate by the COSC.

Moon phase indicator

Moon phase indication is considered a decorative function. Wristwatches with this function show the illuminated part of the Moon, which is visible from the Earth at the moment. The indicator completes a full circle every 29 days, 12 hours and 44 minutes.

Second time zone and world time

For those who travel frequently, the second time zone feature will be very convenient, which shows the local time wherever you are. This function is carried out using an additional hand, a double small dial or a 24-hour time scale located on the large dial.

Forms

Wristwatches come in different shapes: round, rectangular, square and barrel-shaped, which is a tall rectangle with protruding sides and a flattened top and bottom. Today, the round shape is very popular, since it is the easiest to make with a high degree of water resistance. Square cases are often found on designer watches, as this shape allows more space on the dial to be used for design. The most formal shape is considered to be rectangular; such watches are easier to hide under a shirt cuff. The barrel-shaped shape resembles retro style and looks very elegant due to its elongated shape.

Dimensions

To determine your size, there are generally accepted designations to follow, but remember that the same size can look completely different on different wrists.

When choosing a watch by size, you should pay attention to the design of the dial itself, since due to the color scheme and decorative elements it can visually increase the size or, conversely, reduce it.

There is one more parameter that cannot be ignored – the weight of the watch. For example, a metal bracelet will add additional grams to the accessory. If it is important for you that the watch is not very heavy, then consider titanium alloy bracelets; it is much lighter than stainless steel.

Clock face

Digital

The time is displayed not by arrows, but by numbers located on the LCD screen. The time can be displayed constantly, or when you press a button.

Analog

An analog display is the name given to the traditional watch face that everyone is used to. Wristwatches with an analog display have an hour, minute and second hand.

Analogue-digital (dual indication)

Wristwatches with an analog-digital display indicate time using hands and numbers. Such dials are most often found on sports watches.

Watch care

Setting up a wristwatch with a chronograph or other advanced functions may seem complicated. In such a situation, the first thing to do is look at the manual that came with your watch. In addition to general information about the model, the manual usually comes with a warranty card and service details. For owners of self-winding watches, the frequency of maintenance is indicated. You can also find a manual in PDF format on the manufacturer's website in case the original is lost.

Cleaning

In order to keep the surface of your watch smooth and looking good, you should systematically pay attention to cleaning and caring for your wristwatch.

Watch case

The watch case should be wiped with a soft, lint-free cloth, and a toothpick can be used to remove small dirt. If you have a waterproof watch, you can wash it with warm water, but then be sure to wipe the surface with a dry, soft cloth to prevent corrosion.

Glass

To avoid minor scratches on the glass, the watch should be stored wrapped in soft cloth or in a special case. Scratched or broken glass should be immediately replaced with a new one, since even the smallest crack can cause moisture or dust to enter the watch, which will subsequently lead to breakdown of the entire mechanism.

Metal bracelets

Metal bracelets can be washed with soap and warm water, and for deeply ingrained dirt, use a toothbrush. Then wipe with a soft dry cloth.

Leather straps

In order for a leather strap to retain its original appearance longer, you should avoid contact with water. If it gets wet, never dry it with a hairdryer or near a heating system; instead, dry it with a cloth and let it dry naturally, placing it in the shade. In summer, do not tighten the wrist strap too tightly so that it absorbs as little sweat as possible.

Automatic watch

Automatic watches require more careful care due to the complex mechanism. It constantly needs calibration to prevent lubricants from thickening. And if you are the happy owner of several pairs of self-winding models, then you should think about purchasing a special box that contains devices that hold the watch and move it in a circle, like moving a hand.

Before purchasing, you need to make sure that the watch has a “turn and rest” program, which translates as “turn and stop.” This program stops the motor after a certain number of rotational movements. An alternative to such a program and special boxes is to wind your watch yourself twice a week.

Maintaining water resistance

You should not expose your watch to high temperatures (hot shower, sauna), even if it has the highest degree of water resistance, since when interacting with hot air or water, the metal parts of the watch expand and the rubber gaskets no longer adhere to the surfaces of the parts so tightly.

Before water procedures, check the screw-down crown, if there is one; it must be screwed in all the way to prevent water from getting inside.

After exposure to salt water, rinse the watch in fresh water while rotating the bezel to prevent corrosion and salt buildup. If suddenly you notice that the glass has begun to fog up, immediately take the watch to a workshop.

Trust your watch to professionals

There are certainly some things you can fix on your watch yourself. For example, you can remove links from a bracelet at home using a special tool, but we would recommend turning to professionals to more accurately determine the size of the bracelet. We recommend entrusting all other types of work to professionals.

Choose your wristwatch

This material is subjective in nature, does not constitute advertising and does not serve as a purchase guide. Before purchasing, consultation with a specialist is required.

There is no single rating of Swiss watches. It is updated annually, brand names change depending on new products, fashion trends and audience. Before purchasing a Swiss watch, you should decide not only the price category and design, but also the brand.

How to choose the best watch

Not all watch models can be classified as Swiss. As a rule, these are products that contain a Swiss high-precision mechanism, and assembly and testing were carried out in Switzerland. You can distinguish a fake by the following signs:

too low price;

lack of a branded printed passport;

presence of the inscription Geneva or Geneve.

It is recommended to choose a Swiss watch based on the following criteria:

Human status. Executive class watches are in demand among people of a certain circle. Influential, rich and famous people choose gold and platinum models with expensive jewelry.

Financial opportunities. The price of Swiss watches starts from 10 thousand rubles and sometimes reaches several million rubles.

Lifestyle. Models for sports and business people are very different.

Design preferences. Usually men choose classic black or white. Women love gold and silver items with stones and decorative elements.

Functionality needs. Among the popular functions recent years repeater, chronograph, dynamometer, calendar, heart rate monitor.

Anyone who is thinking about buying a watch should first decide how much he is willing to spend on it. There are many models with different price tags, which depend on the popularity of the brand, the complexity and accuracy of the mechanism, as well as the presence of precious metals and stones. Some of them only release affordable collections periodically, while others supply models annually at reasonable prices.

Rating of the best Swiss watch brands

The best Swiss watches under 30,000 rubles

Some brands offer Swiss watches at quite affordable prices (10-30 thousand rubles). The cost of the product is usually reduced due to the use of mineral glass instead of sapphire, as well as the use of simple mechanisms.

The Swiss brand Tissot began its production back in 1853. Today it supplies high-quality products to more than 150 countries around the world. Since its founding, the brand has received several awards at various exhibitions, including a gold medal in Geneva and a major watch industry prize in Paris.

The most popular Tissot collections include:

T-Sport – models that are dedicated to certain sports;

T-Classic – products with a classic design;

Touch Collection - the latest developments with many functions.

Today you can easily buy a brand watch at a price of 20 thousand rubles. Such models have a steel case and strap, a quartz movement and a pointer dial. Buyers note the convenient lock of the bracelet, which does not unfasten itself, and the universal design allows you to wear them with any clothes.

The designs of Raymond models have national characteristics and are very diverse. They are the result of the work of a true Swiss who has devoted many years to his work for the benefit of all who value quality and aesthetics. Thanks to his strong character, Raymond Well revived the watch industry when it was collapsing.

Each Raymond collection has individual merits and Swiss style, so the brand has already become part of the image of many successful and famous people. For 25-30 thousand you can buy a quartz watch with a gold-plated steel case and a leather strap.

The third place in the ranking is occupied by the brand, founded back in 1883. Its founder was Gottlieb Huaser, who heads a watchmaking corporation in Switzerland. The brand has been producing sports watches for several decades, and today it continues to produce similar models, but with the addition of classic elements.

Swiss Alpina watches combine 4 basic qualities:

stainless steel body;

impact resistance;

antimagnetism;

waterproof.

The company's specialists took care of the originality of each model and incomparable accuracy. Among the presented models there are both high-tech smart products and classic options. Women's watches are usually made in light colors and decorated with iridescent rhinestones and delicate patterns. Men's models are equipped with a quartz movement and are made in dark colors. Customers appreciate that the brand never deviates from its traditions, but at the same time constantly develops and improves.

MIDO

MIDO G. Schären & Co was founded by the famous watchmaker George Schären in 1918. Today this brand is deservedly considered one of the leading brands in the watch industry. This is due to the creation of high quality models. MIDO is a partner of the International Union of Architects, and therefore devotes its models to various architectural structures. The real breakthrough was the introduction of electronic watches in 1970. In the 90s, the brand released products that act as a personal bodyguard and sound an alarm if necessary.

Since 1985, MIDO has been part of the Swatch Group, which employs more than 20 thousand specialists. The brand uses ETA movements and ensures the best standards of precision and quality. After assembly, each product undergoes a thorough check. Low prices made the brand especially popular. The brand has more than 2 thousand dealers in 70 countries.

The best Swiss watches - budget up to 100,000 rubles

Anyone with a thousand euros at their disposal can discover the world of quality Swiss watches. It’s worth starting with popular models from famous brands.

This rating category opens with Maurice Lacroix, which has gained worldwide fame for its unsurpassed quality. Watches of this brand can only be purchased from the official distributor; their offices are located all over the world. Product development is strictly tested and the latest science is used when using parts. Experience and skill were passed on by watchmakers from generation to generation.

Every year the company produces more than 150 thousand high-quality watch masterpieces. She is the designer of the first watch with mechanical memory. Recently, the company has been actively collaborating with famous people such as Justin Rose, Bob Geldof, and Jimmy Wales. In 2014, the brand signed a sponsorship contract with the Barcelona football club.

TAG

Every year, the TAG Heuer brand captures the imagination of consumers around the world. The company is part of a large concern producing luxury goods, and its name comes from the name of its founder, Eduard Heuer. Many new products are constantly appearing in the company's lineup. Particularly popular:

inexpensive watches at affordable Formula-1 prices;

reliable Link products;

sports models Aquaracer and Professional Sport.

TAG is in the top four in terms of sales, along with other participants in our ranking: Omega, Rolex and Cartier. For about 85 thousand rubles you can buy a women's watch made of stainless steel, with sapphire glass, which is equipped with an anti-reflective coating. Stylish models of the brand have a date display, a screw-down crown, and a ceramic bezel.

The company began its history back in 1832, but the trademark was registered only half a century later. In 1905, Longines began mass production of wristwatches, completely rebuilding the factory and changing the form of government. In 1960, the brand introduced the world's thinnest watch with a quartz movement, only 1.98 mm thick. Today, the brand's products are the most accurate and reliable in the entire history of Longines. Famous owners of watches of this brand were Albert Einstein, Mikhail Gorbachev, Coco Chanel.

You can buy brand products at a profit through an official dealer. The price range allows you to purchase products up to 100 thousand rubles. A classic women's watch with a mother-of-pearl dial, decorated with 12 diamonds weighing a total of 0.048 carats, will cost the buyer 95 thousand rubles.

RADO

In 1957, Schlup & Co released its first collection of watches called RADO. Five years later, improved scratch-resistant products went on sale. In 2009, the Rado True collection received a design award.

The principle of this Swiss brand is to be different from others. That is why special materials and non-standard designs are used in the production of watches, and original functions are introduced. To produce its collections, the company uses a rare earth metal - lanthanum, which has found its application in the aviation industry. The latest models for women are decorated with diamonds and feature a non-standard design. Fans of rectangular shapes choose the Integral series, and those who love barrel shapes choose the Sintra line.

Oris

Oris is a famous Swiss company that has been producing watches for more than a century. All brand products are divided into the following categories:

1. classic;

2. motorsport.

The crisis did not stop the company's production; on the contrary, the company improved its products and reached the peak of popularity. Oris uses precious stones and metals to produce its products. Bracelets are usually made of leather or titanium. Some sports models are made of high quality rubber or plastic. Buyers note the original design of Oris and choose the brand for its exceptional watch accuracy. Despite the rather high prices, such a purchase will be justified by the quality.

The history of this Swiss brand dates back to the 16th century. Consistency with traditions, maintaining an impeccable reputation and regular improvement of technology have made the company's products an exemplary product in the Luxury category. There are many awards on the company's trophy shelf.

The brand's collections include models with world time, triple dials, and chronographs. The Classima series products are especially popular. The body material is made of steel. The watch has sapphire crystal. Depending on the color of the dial and strap, you can choose the model you like for no more than 95 thousand rubles. The brand also offers other collections for women and men:

In 2015, the company released new sports-style watches and became a partner with the American racing car manufacturer Carroll Shelby International.

The best Swiss watches - budget from 150,000 rubles

Anyone who has a decent amount of money and is ready to spend it on watches from the most popular Swiss brands should turn to the rating of manufacturers, including such famous companies as Omega and Rolex.

Omega

Swiss wristwatches from the Omega brand are amazing products, ideally made not only in design, but also in technical areas. The company was founded in 1848 and supplied products to the British and American armies at the beginning of the 20th century. Most buyers associate this brand with the world-famous movie hero James Bond.

At a price of 400-500 thousand rubles you can buy a men's wristwatch from the Speedmaster line. They are made of stainless steel, equipped with an automatic winding function, co-axial escapement, and a tachymeter scale. Such products can withstand magnetic fields up to 15,000 Gauss. This product has received a certificate from the Swiss Federal Institute of Metrology Metas.

Rolex

Rolex is a world-famous men's watch company that is rightfully considered the standard of quality. The brand was registered in 1905 and offers models of classic and professional watches with high precision.

The price of branded products is quite high; not everyone can afford the legendary chronometers from Rolex. Some of the brand's models sell for exorbitant amounts of money because they were worn by celebrities. Thus, more than $17 million was paid for the Cosmograph Daytona “Paul Newman” at auction. This is the highest cost of a wristwatch, which was included in the Guinness Book of Records. This watch was worn by actor Paul Newman. Buy original products Rolex is available through an official distributor. They guarantee the absolute authenticity of the product.

The Breitling brand produces luxury watches in the canton of Jura. It got its name from the surname of its founder, Leon Brightling. In 1884, he opened a small watch workshop and laid the foundation for an internationally popular brand that is today a leader in aviation. Modern Breitling products are sold in several fashion series:

All series offer a huge selection of models with original designs. The unchanged features remain the appearance, which imitates the cockpit, contrasting trim, as well as the large body.

The brand was founded in 1846 in Switzerland. Initially, the company was known as a manufacturer of marine chronometers; now the brand produces wristwatches.

The mechanical products of this company are part of an entire culture. This is confirmed by 18 gold medals that were awarded to the brand at International Watch Exhibitions, as well as 4 thousand timekeeping awards. The modern owners of the company maintain the exclusivity of the brand, preserve the traditions and consistent excellent quality that their brilliant predecessors achieved.

Our rating would be incomplete without the famous Hublot brand, founded at the end of the twentieth century by Karl Krokk. The company was the first to produce gold watches with a strap made of natural rubber. Today it supplies products made of titanium, magnets, ceramics, gold and tantalum. The brand's collections have received awards such as the 2005 Design Prize and the Best Sports Watch Prize.

Mraka became the official timekeeper of the Euro football championship in Switzerland and Austria in 2008. Hublot captivates women with gold models adorned with amethysts. Successful men prefer branded products with perfectly matched straps and bracelets. Today there are more than 30 brand showrooms and more than 600 points of sale.

Tudor

The brand name is dedicated to the English Tudor family. The history of the brand begins in 1946. Tudor is a product of Rolex. Hans Wildorf wanted to benefit from recycling technological advances in cabinet production. In its quality and design, Tudor is close to the world brand Rolex. This is an excellent alternative for those who are unable to purchase a watch from a famous brand.

The company produces men's and women's collections, which are known mainly only in Europe. The brand's models stand out for their versatility and unusual color schemes. These qualities are achieved thanks to the experience of specialists and high technology.